HESTER was created by friends Tasha Green and Mauricio Quezada as a true labor of love. Constantly pushing one another, Mauricio brings a highly conceptual approach to designing while Tasha’s lifelong passion for vintage grounds these abstract ideas into a feminine and classic form. Both are compelled by the emotional experience of dressing, as a person’s first level of projection, a means of escape, and an opportunity to tell a story without saying a word. Of this fantasy HESTER was born.
She may not be a pretty girl, but the way she carries herself makes it impossible to look away; she is dangerous and has little regard for convention, but that only makes her the center of attention; she is unabashedly sexy even though a bit awkward; she is an innovator and an intellectual but also a coy coquette; she is hard and soft; she is of the future and the past; she is, as the French say, jolie-laide.
HESTER distinguishes itself with a design sensibility that encompasses the following:
Strength: HESTER designs are defiant in their construction, using resilient and technologically advanced fabrications and angular cuts that enforce a bold line. The clothes are meant to instill confidence in the wearer, as their unique aspect is sure to gain notice.
Intelligence: Every HESTER collection is conceived with a narrative in mind, which injects the designs with a certain mood. The clothes are thoughtful and thought provoking, as they synthesize a variety of different references
Seduction: With a nod to classic vintage silhouettes, HESTER designs accentuate the beauty of the female form. Though the clothes also feature a modern sensuality by using sheer fabrications or cutouts that reveal slivers of unexpected skin, they are never overt of vulgar.
Idiosyncrasy: There’s a certain quirkiness to the HESTER image, which is inherent in the label’s granny-like name. Every design draws from the past and reaches to the future creating an aesthetic that we refer to as Future-Vintage. For every push there is a pull. Therefore the designs incorporate unexpected elements that result in balance.